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From Experience to Strategy


Transforming Eight Years of Marketplace Experience into a Decision Support Framework








Experience  

 Observations

 Decision Heuristics

 Decision Framework

 Better Future Decisions

8 Years                       300+ Transactions                       5 Categories
Based entirely on firsthand marketplace experience.

Every transaction is more than a successful or failed sale—it is a record of a decision.

Over the past eight years, I have participated in peer-to-peer marketplaces across multiple product categories, gradually developing my own selling strategies through repeated trial, observation, and refinement.

This project investigates how those personal experiences can be transformed into structured knowledge and ultimately into a decision-support framework for individual sellers.
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Research Motivation

Why Is Selling So Difficult?